Mainland Chinese jewelry industry development

In recent years a number of jewelry companies in the rapid rise of mainland China, (pearl earrings is a good example) to form a huge network of competition, but the mainland Chinese jewelry industry in the development of the status quo there are two points Unusual prominence: on the one hand, the rapid development of the market; on the other hand, the local brand awareness is weak, products and brands of the same serious, a huge market share and thus substantially eroded by the international well-known brands. In the face of international market development patterns, the jewelry industry in the mainland to establish brand strategy to promote its own brand in the future is to survive. Mainland jewelry industry has experienced 20 years of development, has gone through more or less stagnant, to restore and develop in three stages. Before the 1980s has always been at a standstill, after nearly 10 years after the recovery period, entered the stage of rapid development. In recent years, the mainland's jewelry industry has maintained an average annual production value of 15% growth last year, the annual production value of up to 140,000,000 yuan, and exports of 5,490,000,000 U.S. dollars, is expected by the year 2010, annual sales will reach 1. 80,000,000,000 yuan and exports more than 7,000,000,000 U.S. dollars.