2008年10月22日星期三
2008年10月19日星期日
Mainland Chinese jewelry industry development
In recent years a number of jewelry companies in the rapid rise of mainland China, (pearl earrings is a good example) to form a huge network of competition, but the mainland Chinese jewelry industry in the development of the status quo there are two points Unusual prominence: on the one hand, the rapid development of the market; on the other hand, the local brand awareness is weak, products and brands of the same serious, a huge market share and thus substantially eroded by the international well-known brands. In the face of international market development patterns, the jewelry industry in the mainland to establish brand strategy to promote its own brand in the future is to survive. Mainland jewelry industry has experienced 20 years of development, has gone through more or less stagnant, to restore and develop in three stages. Before the 1980s has always been at a standstill, after nearly 10 years after the recovery period, entered the stage of rapid development. In recent years, the mainland's jewelry industry has maintained an average annual production value of 15% growth last year, the annual production value of up to 140,000,000 yuan, and exports of 5,490,000,000 U.S. dollars, is expected by the year 2010, annual sales will reach 1. 80,000,000,000 yuan and exports more than 7,000,000,000 U.S. dollars.
pearl earrings
In recent years the jewelry market, how do? In the development of the national total is a natural trend of brand names to win a major, Small jewelry brand can only be assigned to the smallest of the smallest piece of cake, Do not have enough money to the big momentum throughout the country to advertise on the site in the small and medium-sized city or county to do advertising,'s bid to become the brand-name would be a blessing, Either way wanted to pull to join the business! Make every effort to promote its own brand of course have to do a good job, or else the worse. At least I think so ...
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